How We Got Started
Jeannie McCarraher, owner of the former Triangle Treasures, a local gift store in the Carolina Premium Outlet Center met Rock Bonawitz, a seasonal t-shirt retailer in 2014. A year later, during the Christmas shopping season, Jeannie and Rock discussed the possibility of forming a partnership. Southern Attitude was born! One yankee with attitude and one southern boy! In January of 2016, the doors opened for business.